Bring your business in other hands
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
“Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.
- Reputation – build your reputation as a reliable qualified source
- Engagement – encourage more engagement, sharing & reciprocate
- Authority – become a notable authority in your field of expertise
- Leadership – harness originality & creativity, be a Thought Leader
- Social – be social, find and engage sociable experts in your field
- Media – know your social media platforms to maximize influence
- Optimization – improve technical aspects to increase optimization
- Increase your likability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mash up
Benefits of Search Engine Optimization
Driving traffic from sources other than search engines: Social marketing presents a low-cost opportunity to increase traffic from additional sources.
Targeting specific groups: The establishment of sites and communities targeted to specific groups can allow you to pick the areas of social marketing best suited to your website and goals.
Utilizing Word of Mouth Advertising: Social marketing allows users who find your information in social websites to easily share it with others. This ‘viral’ spread of information among friends and acquaintances creates conversations about your brand and has the strength of personal recommendation.
Increasing Relevant Links: Links generated and acquired through posting, bookmarking, and sharing are organic and looked upon favorably by the search engines. Social media sites are considered reputable sources of links and information and often feature prominently in search engine results.
Sharing Information: Sharing information generated by an end user is what makes social marketing effective. Information that is often shared can be: press releases, articles, blog posts, photos and videos.
Creating a community: Social media encourages the development of online communities of user generated content, oftentimes around specific topics or interests. From posting in forums to sharing pictures, being part of a community allows your voice to be heard and gives you the chance to separate yourself from your competitors